Developing A Business Plan - Step One

I can do this. Yes I can.

So here's the thing. I started getting serious about writing the year I blew out the disk in my back. Up until that point in my life, my main hobby was needlework - very fancy embroidery in all different styles. The back injury made sitting for long periods a real problem, which made needlework a real problem. I couldn't stitch, but - laying on my belly with a pencil and paper - I could write.

And while I was laying on my belly, attempting to write fiction for the first time since college, I realized I was almost 50 years old, and if I didn't get to it, my lifelong dream of Being A Writer wasn't going to happen. I put my focus on writing, learning what I could about craft and technique, but most of all DOING it, and five years later, here I am,

Being A Writer.

More or less.

After five years, it's time to take stock and to organize my thoughts on how to proceed. By the end of 2014, I felt like I was spending a lot of time flailing, without getting a whole lot accomplished. In order to increase my productivity and to move my writing to the next level (= sell more books), I've decided it's time to develop a business plan. I'm willing to work at this writing thing, to give it my time and energy and passion, but want to work smarter.

I want to get more done.

Back in the day, I survived a short stint in management, and in addition to learning I didn't like managing people, I picked up a few ideas about putting together a strategic plan. Then, in getting ready for this blog entry, I did a quick google search and found a wonderful post by Angela Ackerman, who co-wrote The Emotion Thesaurus. Her post, The 7 Step Business Plan for Writers, does an excellent job of explaining the steps involved in coming up with a business plan.

The basic steps in Ms. Ackerman's post involve brainstorming your goals, identifying themes, grouping and prioritizing, identifying areas for focus & the steps it'll take to meet your goals, and putting it all on one page. I would add that it's important to build in a way of evaluating your progress and reconfiguring things as needed. I mean, there's no point in doing something that's not working in June just because you thought it'd be a good idea in January, right?

I totally stole this from the interwebs, but you get the idea.

The seven steps in Ms. Ackerman's blog post are the planning and the doing, and to that I'd add a way of checking on my progress, then acting, or adjusting my activities to better accomplish my goals. One of the key ideas when you're brainstorming your goals (the planning phase) is to make sure they're within your control. Getting a book contract from Publisher Z may be your secret - or not so secret - desire, but ultimately you don't control the outcome. Writing a sequel or making a list of publishers to submit to are concrete, measurable, and in your control.

Those are the goals you should focus on.

Over the next couple weeks, I'll be developing my business plan and blogging about it, then periodically check back in to see how it's going. For example, here's a quick list of goals that might make it into my final plan.

• Self-publish at least two more of the short stories from Still Moments Publishing.
• Work with Margaret to get Aqua Follies edited and ready for submission.
• Dedicate two hours a day to WRITING, with the internet turned OFF.
• Identify my next project, whether it's a sequel to something I've already got or a completely new idea.
• Take at least three craft-related classes in 2015.
• Develop blog posts suitable for guest shots on higher profile blogs.
• Develop the skills to create my own cover art and promotional materials.

Now, while I was brainstorming I noticed a couple things. These are all concrete tasks that are within my ability to complete. However, they're steps, small elements that make up a couple bigger pictures. As it said in the 7 Steps blog post, once you come up with your list of goals, you group them according to theme. Given what I've got on my quick brainstorm list, I'd say my three themes are:

• Increase productivity.
• Refine My skills.
• Further develop my author's platform.

If those are my themes, then the first two steps of my business plan might look like this:

Themes	Goals
Increase Productivity	Work with Margaret to get Aqua Follies edited and ready for submission. Dedicate two hours a day to WRITING, with the internet turned OFF. Identify my next project, whether it's a sequel to something I've already got or a completely new idea.
Refine My Skills	Take at least three craft-related classes in 2015. Develop the skills to create my own cover art and promotional materials.
Develop Author’s Platform	Self-publish at least two more of the short stories from Still Moments Publishing. Develop blog posts suitable for guest shots on higher-profile blogs.

I hope this gives you an idea about the first couple steps in the process. While I suspect the three themes are pretty solid, the actual goals may get some tweaking before I hit print on my final plan. I'll be back some time next week with another post on the next couple steps in my plan. Meanwhile, you should be writing. Me too. Write on!
Peace,
Liv

BTW, are you developing a business plan? Have you gone through these steps before? What worked for you?